
Last night, Yahoo! Philippines officially unveiled the Purple Hunt at the Ayala Museum. It is a campaign that aims to empower Pinoy passions by encouraging the Filipino's creativity, innovativeness and drive to excel in whatever field they take interest in.
Purple is the New Black
Purple is the New Black
Why the color purple? Because it is the color that best reflects one's individualism, the color that showcases one's spirited self. It is the catalyst that motivates a person to bask in her creativity and to take the road less traveled. It is also Yahoo's corporate color.
The Purple Hunt
It is Yahoo's version of a treasure hunt with a purple twist. Interesting insights about the web and the Philippines will be uncovered through the Yahoo! Purple Hunt micro-site. Participants will be asked to solve online clues and find items located around Metro Manila.

Log on to the Yahoo! Philippines' front page (http://www.yahoo.ph/) and click on the Purple Hunt to join. The fun begins on June 02, 2009 and culminates on July 25, 2009.

The Prizes at Stake
Up for grabs are Purple Krispy Kreme doughnuts and other Yahoo! prizes like Canon digital cameras, Blackberry mobile phones specially designed by Pinoy artists, Apple iTouch, Apple Macbook Air, Bose iPod Dock and Sony Play Station 3.








For the grand prize, one lucky purple hunter will drive away with a one-of-a-kind Honda Jazz car sporting purple artwork created by WeWillDoodle.

Personally, I am salivating over the "purplized" Apple Macbook Air and the Blackberry Storm. Wouldn't you want them for yourselves?
For purple updates, please check the official Yahoo! Philippines front page and stay tuned to this blog.
Happy Hunting!
Happy Hunting!








